Integrity Policy

The original language used in these policy, are Swedish. Any disagreements will be decided by reference to the original Swedish.

Integrity Policy

GDPR is a General Data Protection Regulation, which applies throughout the EU from 25 May 2018.

PRIAND AB protects your personal privacy. PRIAND AB's visitors and customers' trust is PRIAND AB's most valuable asset, and therefore PRIAND AB follows this Privacy Policy, which complies with applicable data protection legislation. The Privacy Policy explains how PRIAND AB collects and uses your personal information. The policy also describes your rights to PRIAND AB and how you can use your rights. You can easily contact PRIAND AB if you have questions about PRIAND AB privacy or data protection. It is important that you understand the Privacy Policy and how you may influence the use of your personal information. This policy applies to personal data that you have submitted to PRIAND AB or collected through PRIAND AB's website www.priand.seand The policy also applies to you as a registered account at www.priand.seand In addition to this policy, also terms of purchase apply.

Who is responsible for your personal information?

PRIAND AB, corporate identity number 556897-4579 with address Box 44053, 100 73 Stockholm, is personally responsible for processing your personal information.

What personal data does Priand AB treat?

Personal data you have submitted to PRIAND AB: You may give PRIAND AB information about yourself when using PRIAND AB services such as purchase or as a visitor to www.priand.seand or when you contact PRIAND AB.

Personal and contact information such as name, date of birth, social security number, gender, invoice and delivery address, e-mail address, mobile phone number, etc as well as account and payment details (excluding card number and CVC code) and invoice information etc

Personal data that PRIAND AB has collected about you: PRIAND AB collects personal information about you when using PRIAND AB services such as purchases or as visitors to www.priand.seand, or when you contact PRIAND AB.

Information about goods and / or services that you have been interested in. Information about e-mail from PRIAND AB opens and what you click on in the email; Your order and purchase history as well as shopping patterns as a customer; Information about using PRIAND AB services, such as page response time, download error, how you reached and left the service; Device information such as IP address, language settings, device geographic information, and browser settings.

Personal Information PRIAND AB has collected from third parties: In some cases, PRIAND AB uses information from other sources, such as updating address data from the National Accounts Register through an Accredited Provider. Furthermore, ad networks, measurement tools or third parties are used that help PRIAND AB or them to understand user-working and preferences. For example, an advertiser can give PRIAND AB information about what happened after a click on an ad to enable PRIAND AB to measure ad performance and become more relevant to you as a customer.

Purpose and legal basis for processing your personal data

For the following purposes, PRIAND AB deals with your personal information to fulfill our agreement or take any action that you request before entering into an agreement:

To confirm your identity and verify your personal and contact information. To manage your order and customer relationship, such as to provide you with information, products and PRIAND AB services. In order to manage your account and mail. Provide the customer service and assistance you need regarding our services and to handle participation in any competitions and events.

For the following purposes, PRIAND AB deals with your personal information to fulfill a legal obligation:

To comply with applicable legislation such as accounting law and consumer law, and to prevent abuse such as fraud and identity piracy.

For the following purposes, PRIAND AB deals with your personal information based on an interest balance:

In order to send general offers and direct marketing. To send personalized custom and attractive offers and communications that are relevant to you. For customer and market analysis and improving our services for you to be presented effectively, as well as preventing abuse of service or preventing illegal login.

PRIAND AB or third party's legitimate interest in processing your personal information based on an interest balance is in order to offer you a better customer and shopping experience and provide you with services in the form of various services such as relevant and customized offers and relevant communications. One more interest is the purpose to keep PRIAND AB services relevant, why PRIAND AB needs to analyze how the services are used to make improvements for you as a customer.

In addition, PRIAND AB processes your personal information to ensure your identity. If you do not submit your personal information to PRIAND AB, PRIAND AB will not be able to fulfill our agreement or fulfill PRIAND AB commitments in relation to you.

Who can access your personal information?

PRIAND AB may transfer or share your personal information with selected third parties. as follows. We take reasonable technical, organizational and legal security measures in accordance with applicable data protection laws to ensure that your personal information is handled securely when transferring or sharing personal data with third parties.

Collaborating partnerswho manage payments.

In order to handle payments made by PRIAND AB customers, assistance is obtained from suppliers to ensure fast and secure payment for you.

PRIAND AB will not sell your personal information to third parties.

Where are PRIAND AB dealing with your personal information?

PRIAND AB and PRIAND AB suppliers and partners maintains your personal information within the EU / EEA. In cases where personal data are processed outside the EU / EEA, either a decision by the EU Commission is that the third country in question ensures an adequate level of protection or appropriate safeguards to ensure that your rights are protected. Examples of appropriate safeguards are approved code of conduct in the recipient country, standard contract clauses, binding business rules.

How long does PRIAND AB process your personal information?

PRIAND AB processes your personal data for as long as necessary for the purpose of the current treatment. It may be as long as it is necessary to perform our contractual obligations towards you and as long as required by statutory storage times. When PRIAND AB processes your data for purposes other than our contractual obligations, for example, to meet requirements contained in accounting or consumer law, PRIAND AB processes data only for as long as necessary for each purpose. For those cases, PRIAND AB processes your personal data based on a balance of interest, you have the right to object to the processes.

In accordance with current legislation, PRIAND AB has the right to store your direct marketing contact information for a period of time after your purchase or termination of our agreement. Depending on what the agreement is about, this time is different. PRIAND AB may therefore store your contact information to send direct marketing to you for the time relevant to current data protection laws, marketing laws and practices.

If you specifically consent to direct marketing, PRIAND AB will process personal data that is registered. for direct marketing until you unsubscribe or notify PRIAND AB that you no longer want to receive direct marketing. You can do this by contacting PRIAND AB.

Once you have registered as a customer, PRIAND AB will process your personal information until you unsubscribe from PRIAND AB or else request that PRIAND AB delete certain information. However, we will always delete your account if you have been inactive for 24 months. Buying history will in any event be deleted by 24 months after you have completed the purchase.

Your personal data can be stored longer than stated above, in so far as PRIAND AB is required to do so by law, regulation or authority.

How does PRIAND AB protect your personal information?

PRIAND AB takes the necessary technical and organizational security measures to ensure that your personal information is not manipulated, lost or destroyed or unauthorized access to them. Our security practices change as technology evolves and improves.

Your rights

In accordance with applicable data protection laws, you have the right to access information about what personal data PRIAND AB is processing about you. You also have the right to request correction so that incorrect personal information is corrected.

You are entitled to request the deletion or restriction of your personal data and the right to object to PRIAND AB processing of your personal information. However, these rights are not absolute. Examples of exceptions to the right to delete are the cases where personal data are necessary to fulfill the purpose or whether there is a legal obligation that PRIAND AB must save personal data. In order for PRIAND AB to continue processing data after an objection, PRIAND AB has to show that PRIAND AB's legitimate interests outweigh your interest in not getting your data processed.

Please note that this right deriving from the Data Protection Regulation (EU 2016/679) begins to apply. as of May 25, 2018.

You are also entitled to object to your data processes at any time for general and personalized direct marketing.

Contact details for PRIAND AB can be found in the Final section of the Privacy Policy.

If you have any complaints regarding PRIAND AB processing your personal data, you have the right to file a complaint with the Swedish Data Inspection Authority or other competent supervisory authority that supervises corporate management of personal data.


PRIAND AB use of cookies and similar technologies

Priand AB uses cookies to facilitate the activities of individual users. A cookie is a text file stored on the user's computer, then retrieved by the server when the user re-visits the site. The information is used to authenticate login, save products in the customer basket and automatically fill in different form fields to facilitate the availability of services for the user and its visits to the store. Cookies are also used to measure the number of pageviews and visitors for our internal statistics systems. The information collected is anonymous. If you do not accept the use of cookies, you can turn off cookies through your browser's security settings. However, this means that functionality on the site is limited.

Use of Statistics Tools

As part of PRIAND AB marketing, PRIAND AB analyzes data, including personal information, about your use of and www.mixedcosmetics.comas well as your activity on PRIAND AB pages on social media and information about your possible purchases at PRIAND AB. For example, we will process your personal information in order to, by for example, Google, Facebook, can customize the ads and offers you see based on information about your previous browsing and to develop PRIAND AB products and services. In addition, we hereby evaluate your use of Priand AB and for services related to website activities and internet usage.

Change of Privacy Policy

PRIAND AB reserves the right to change this Integrity Policy. The current terms and conditions are available at www.priand.seand

Contact details to PRIAND AB

If you have questions regarding PRIAND AB handling your personal information or if you wish to exercise any of your rights associated with PRIAND AB handling of personal data, You are welcome to contact PRIAND AB as per the information below. Those who do not wish to receive a mailing or communication can contact PRIAND AB at any time.


Priand AB

Box 44053

100 73 Stockholm



Telephone: +46 (0) 8 640 24 00